JOOF Editions was born at Turnmills, London in 2007, and has grown into one of the most in demand tour brands visiting over 300 clubs and festivals across the world to date. This project has had no hyped marketing campaign, it’s a seed that has grown through word of mouth and has organically grown via the specialist music networks and of course John’s obsessive patriotic fan base.
DJ’s performing long sets are becoming a rare lost art form, so when John 00 Fleming comes into town playing 5-hour sets along with his JOOF Editions concept, people ensure that they don’t miss this event. This is his strength as a traditional DJ, being able to hold a crowd for a sustained time until the very last track. An outstanding musical journey that keeps people locked on the dance floor until the very end.
After seven years natural growth; its time for the marketing. The first in a series of JOOF Editions mix compilations will be released in March 2014. Being a product developer for Pioneer John has always embraced technology and been forward thinking, this will be the first ever 4-Hour mix compilation aimed at the current market place of; streaming, tablets, iPhones, PDA’s and TV systems. Already the press are hailing this as a move into the 21st centaury breaking all the traditional rules.
To support the Mix compilation will be a worldwide tour starting in February 2014, with the full weight of our marketing and PR team behind.