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BeeRoma - Craft beer as an opportunity

Rome, Italy

BeeRoma - Craft beer as an opportunity. Orangery of Saint Sixtus of Rome, the Italian craft beers meet the English ones.

On 2 and 3 May, in the beautiful location dell'Aranciera of San Sisto in Rome, will be held BEEROMA, the exhibition of Italian craft beers and English. The event aims to be not only a beer festival but above all a chance meeting between two nations such as Italy and England, sharing the same growing phenomenon established for years on English soil, in continuous turmoil in our borders.

Organized by the Soc. ITER and sponsored by the City of Rome and the Lazio Region, BEEROMA is an event that will involve local productions and operators of key players in Lazio and Rome, a credit quality in the capital. A weekend devoted to the promotion of these realities, thanks also to a careful selection of the best Italian breweries, accompanied by English counterparts.

The decision to compare Italy and England, in fact, is not accidental. The British have produced craft beer, for years now, and a thriving market value, known throughout the world. The Italian craft beers have appeared in this panorama of taste only in recent times, however, contributing to the creation of a new reality, economic and qualitatively known, which is becoming more and more, first in England and now also in Rome and Lazio , where consumers are becoming more demanding and supply of pubs, restaurants and beershop is increasingly attentive to a selection of quality craft products and be able to propose.

"Craft beers as an opportunity" was the slogan of the Round Table, scheduled Friday 2, at 15.30 and open to all. It will be a study, which will see the participation of experts in the field (Francesco Stefanelli, President Ass Beer Tasters Lazio and Marco Turbacci, President Ass Beer Lazio), institutional representatives of the City of Rome (Councillors John Quartz, FI, and Francis On Aid, Parent PD) and Lazio (Luke Gramazio, Counselor Parent FI), producers (Valerius Aurelius Fratoni's Brewery and David Iorizzo Eternal City Brewing), organizers and publican, meeting in order to analyze all facets of the Craft Beer phenomenon, not only more fun but of enormous cultural, social and economic potential of the new market had been created, vocational and economic opportunities, especially for young people, the net change in the habits of consumption of beer, no more linked to the quantity but the quality.

With the opportunity to meet and enjoy the products of great value, discovering the history, the differences and the passion that characterizes the production and consumption of "craft beer" Italian.

BEEROMA is therefore an event that aims to promote the Italian market supported by the example English, which always travels on substantial numbers, both for passengers and for induced statement.

An event dedicated to fans, newcomers and the curious, who will have the opportunity to meet some well-known pub Romans who will manage the stands of the event: 4:20 Barley Wine, Beer + Birrifugio, Buskers, Golden Pot, Le Bon Bock, Hops 12 Mad for Beer, MastroTitta, Snake Pub, Folk Tree's.

The entrance to BEEROMA is free and tastings will be charged. In addition to the excellent craft beer will have the chance to eat at the food area and the whole thing will be accompanied by live music. The list of tap beers and all updates will be announced shortly on the official website www.streetpub.it / beeroma.

Craft beer in Italy

Craft beer is not pasteurized product (hence "raw"), basically unfiltered (ie intact), made without preservatives. Its production is to a large expansion. The craft microbreweries represent 1% of the national production (300 thousand hectoliters) and 2-3% of the value (according to Assobirra, 60 million euro). The growth of specialty beers, imported and craft but especially Italian, traveling between 10 and 20% per annum. In two years it is expected that the craft beers account for half of that consumption today is 29 liters per capita, lower than the European average of 72 liters.

The microbreweries in Italy are 445 (including 106 in England and 30 in New York) and their products are distributed in pubs, specialty shops, restaurants and local facilities more and more attentive to the strong public demand. The number of producers is continuously increasing and the growth trend continues unabated.
To download the poster, click HERE

2-3 May 2014
Orangery of San Sisto
because of Camene, 11 - Rome
Hours: 15.30-24.00 Fri - Sat 11.30-24.00
Roundtable: Monday 15:30
Free admission, tastings for a fee
www.streetpub.it / beeroma
The event on Facebook

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from 2 to 3 May 2014



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