Co-organized with the Italian Chamber of Commerce in Hong Kong and Macao, a.testoni – an Italian brand famous for its unique shoemaking craftsmanship with its history date back from 1929, will take you to a journey to discover Italian’s quality and lifestyle in an exhibition scheduled from 26 May to 31 May, 2014 at Fringe Club.
a.testoni is one of the few companies in the world still conserves those sophisticated ancient methods in shoemaking which involves over 200 manual operations. “Creating shoes is like using ingredients in a great chef’s recipe…..” - the tour of the exhibition starts from a session which unveil the essence of this valuable Italian craftsmanship and showing the very original historical model created in 1930s.
a.testoni has been very active in presenting the culture of the brand through different events in Italy. Among these activities, few of them will be shared in this exhibition:
In Rome - a.testoni was giving a tribute to Ernst Lubitsch, the German actor and director between the twenties and forties. His movie “Shoe Palace Pinkus” dated 1916 was the source of the inspiration of testoni’s iconic remake shoe. The featured shoes, two court shoes, together with a playback of the film will be shown in this exhibition and they will definitely give you an idea of style back in the old days.
In Milan, a.testoni has created two limited edition shoes models for women and men with all-over print of La Traviata’s score inspired by a scene in the theatre featuring Giuseppe Verdi, an Italian composer who created the world’s most famous opera. These shoes were first introduced in Milan for the 2013/14 opera season of the La Scala Theatre.
In Florence, a pair of reinterpretation of a.testoni’s icon shoe – M11559, created by a young student from the IED – European Design Institute will show you what is defined as the best interpretation of a mixture of Italian tradition and modernity.
When: Exhibition period from 26-31 May 2014 (Mon. – Sat.), 12:00-22:00
Remarks: The exhibition will be closed for private viewing on 28 May 2014 (Wed.) 19:00-21:00
Where: Anita Chan Lai-ling Gallery, Fringe Club, 2 Lower Albert Road, Central, Hong