Thursday, 29 May 2014, from 6:00 to 8:00 pm
Consulate General of the Republic of Serbia
62nd West 45th Street, New York, NY 10010
Saturday, 31 May 2014, from 7:30 to 9:00 pm
The Parish Hall of the Serbian Orthodox Cathedral of Saint Sava
16th West 26th Street, New York, NY 10010
Mraović’s typographic presentation consists of three parts:
1. History of Typography on Serbian and Yugoslav Dinars
2. Sans-Serif Latin and Cyrillic font "Serbiana"
3. Book "Abandoned"
The first part of Mraović’s lecture celebrates typography and iconography on Serbian coins and banknotes from 1230 until today. Mraović started this research at Ohio University in Athens, Ohio as a part of his MFA thesis. In order to better understand the previous designs of money in his country, he collaborated with the National Bank of Serbia in Belgrade, the Serbian Academy of Sciences and Arts, Belgrade, the National Museum, Belgrade and ten other state museums from Serbia and Bosnia - Herzegovina.
The second part of the lecture is devoted to a completely new, sans-serif font "Serbiana" that Mraović designed as a measure of protection for the new series of dinars. Serbian is the only language in the world that uses both the Latin and Cyrillic alphabet; he worked on both alphabets for this project. Whether the word is written in Serbian, or in English, in Latin or in Cyrillic alphabet, the visual unity of his font stays unchangeable.
Mraović will present his manually produced book "Abandoned" in the third part of his artist’s talk. This artwork is devoted to recent Yugoslav history, currency and economic standard. "Abandoned" is an combination of typography, bookbinding, and humor.
Opening speech by:
Graphic Design Professor and Graphic Design Coordinator
Ohio University, College of Fine Arts, School of Art + Design
Master of Fine Arts in Graphic Design
Assistant Professor of Graphic Design and Graphic Design Coordinator
Cameron University, Lawton, Oklahoma