In his iconic song “IMAGINE,” John Lennon asked us all to picture a world free from hunger. Hard Rock International and WhyHunger team up for the seventh year of the IMAGINE THERE’S NO HUNGER campaign, which aims to turn John Lennon’s dream into our future. In support of that mission, on November 10, 2014, Hard Rock Cafe Honolulu will launch their local IMAGINE initiatives which will include a coconut post card art station, chairty specialty cocktails, a tropical wish tree, and a food drive. In addition to WhyHunger, the food drive will benefit The Hawaii Foodbank, which is the only nonprofit 501(c)3 agency in the state of Hawaii that collects, warehouses, and distributes mass quantities of both perishable and non-perishable food to 200 member agencies as well as food banks on the Big Island, Maui and Kauai.
From November through December 2014, a portion of the retail price from the sale of Hard Rock’s limited-edition IMAGINE merchandise will directly benefit WhyHunger and its fight against childhood hunger and poverty. Additionally, guests at Hard Rock Cafes, Hotels and Casinos can donate $2 to feed a child for a day, $5 to feed a child for a week, $10 to start a family or community garden and $20 to start a school garden program. Funds raised will go directly to support sustainable agriculture education and nutritional feeding programs around the world.
To date, IMAGINE has helped communities grow enough food to provide more than 9.7 million nutritious meals to children and supported programs that taught more than 27,600 community members techniques for sustained food production. This year, IMAGINE is aiming to hit a program milestone of 10 million meals locally produced and served. True to Hard Rock’s mottos, “Love All, Serve All” and “Take Time to be Kind,” philanthropy has been the soul of the brand since its founding in 1971. Hard Rock is committed to a wide variety of philanthropic causes and activities around the world. IMAGINE reaches children and families in 20 countries and has raised more than $6.4 million to help fight childhood hunger.