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Hard Rock Cafe Firenze Via Brunelleschi, 1 - Piazza della Repubblica, Good, Florence, Italy

In his iconic song "IMAGINE", John Lennon asked us all to picture a world free from hunger. In support of that mission, Yoko Ono Lennon joins Hard Rock International and WhyHunger for the seventh year of the IMAGINE THERE'S NO HUNGER campaign, which aims to turn John Lennon's dream into our future.

From November through December 2014, a portion of the retail price from the sale of Hard Rock's limited-edition IMAGINE merchandise will directly benefit WhyHunger and its fight against childhood hunger and poverty. Additionally, guests at Hard Rock Cafes, Hotels and Casinos can donate €2 to feed a child for a day, €4 to feed a child for a week, €8 to start a family or community garden and €16 to start a school garden program. Funds raised will go directly to support sustainable agriculture education and nutritional feeding programs around the world.

Through the IMAGINE THERE’S NO HUNGER campaign, every dollar will make a difference. Beginning on Monday, November 3, 2014, Hard Rock will offer limited-edition IMAGINE THERE’S NO HUNGER merchandise, available exclusively at Rock Shops at Hard Rock Cafe, Hotels and Casino properties around the world and online at www.hardrock.com.

To reward those who have dedicated their time to others through community and worldwide charitable acts, Hard Rock will give guests a chance to win a philanthropic trip to one of WhyHunger’s global charity partners. Guests may enter by submitting a photo and caption that represents their charitable work. The winner will be announced online and will be invited on a site visit with a guest in 2015.

Fans worldwide are encouraged to share their IMAGINE experiences by posting messages, photos and videos via the official social media channels for the 2014 IMAGINE THERE’S NO HUNGER campaign: Facebook.com/HardRock or Twitter.com/HardRock, and hashtag #IMAGINENOHUNGER.

For more information, visit www.hardrock.com/IMAGINE

About WhyHunger
WhyHunger is a leader in building the movement to end hunger and poverty by connecting people to nutritious, affordable food and by supporting grassroots solutions that inspire self-reliance and community empowerment. Founded in 1975 by the late Harry Chapin & current Executive Director Bill Ayres, WhyHunger works to put an end to hunger suffered by 49 million Americans and nearly 805 million people worldwide. WhyHunger’s main programs include the National Hunger Hotline 1-866-3-HUNGRY, which refers individuals in need of emergency food assistance to soup kitchens, food banks, government nutrition programs & community organizations in their neighborhoods; the Grassroots Action Network, which provides information, networking opportunities, capacity building & access to over 8,000 anti-hunger & poverty community organizations across the United States and around the world; and Artists Against Hunger & Poverty which is supported by Bruce Springsteen, Michael McDonald, Chicago, Earth Wind & Fire, Joss Stone, Darryl McDaniels, Jackson Browne, O.A.R, and many others. For more information visit www.whyhunger.org.

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il 31 December 2014



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