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A weekend of fun and games to help children dell'AIL

via Emilia 100, San Rocco Al Porto Lodi, Italy

Lodi, December 6, 2014: It will be a weekend full of happiness and charity that will be offered on Saturday 6 and Sunday 7 December, at the Centro Commerciale Auchan of San Rocco al Porto (LO). cameo, food company leader in puddings and cake mixtures, proposes from 10 to 19, inside the gallery, many gaming activities for all children, on the occasion of the birthday of Muu Muu, company's brand dedicated to a range of fresh desserts for children. In particular, the two days is to support the project "A wish big as a house," with which Muu Muu supports AIL, Italian Association against Leukemia, lymphoma and myeloma. In a stand colorful and cheerful, which portrays Muu Muu in his feast day, the animators will propose to small participants design activities, face painting and tasting product. In addition, will be present for the first time the mascot Muu Muu, who rejoice in the afternoon and will be available for photographs, which will contribute to the online fundraising that the company has opened in favor of the non-profit organization. Muu Muu cameo in fact donate 1 euro to AIL for each of these images, though these will be posted on Facebook, Twitter or Instagram with the hashtag #auguriMuuMuuXAIL. So one afternoon game and awareness in favor of AIL: the project "A wish big as a house," aims to finance in particular the operation of Houses Accommodation AIL that welcome children and young people, places of refuge and solace, where the patient and the family are free of charge to continue care in a warm and comfortable, close to the blood establishment of reference. In this way, the young patients and their families can spend the period of the disease with greater serenity, allowing easy movement and significantly improving their quality of life. Improving AIL homes that welcome children is a way to offer tailored environments with separate play areas, to find joy, sensitivity, comfort, thanks to the presence of volunteers available and prepared. All this contributes to their well-being, providing positive stimuli and emotional growth, despite the period of treatment. All these activities are free. The Auchan shopping center is located in via Emilia 100 in San Rocco al Porto (LO). For information on online fundraising cameo Muu Muu in favor of AIL: www.auguri.muumuu.it

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from 6 to 7 December 2014



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