February 10, 2015 Online http://www.aism.org/e-book-2015/ Headquarters of 'Italian Association Marketing Via Olmetto, 3 20123 Milan Hours 9:00 to 8:00 a.m. Info: Secretariat Italian Marketing Association firstname.lastname@example.org http: / /www.aism.org/ E 'release the ebook of the Italian Marketing "# 2015! A new vision of territorial and Expo 2015: connecting people, places, objects, ideas and emotions ", edited by Fabrizio Bellavista, Social Media Specialist and Partner Research Institute Emotional Marketing and Massimo Giordani, Digital Strategist and Vice President AISM. And 'free download at the link http://www.aism.org/e-book-2015/. Will, over the next few months, two upgrades, so follow the trend of the Universal Exhibition in progress as driver of development and innovation. It 'a sharing of contributions they see 2015 - even in an unconventional way - as a laboratory of knowledge shared in the open and is divided into four sections: Intro, Case History, Scenarios and imaginative. The people who have contributed to its realization are: Giancarlo Cervino, President of the Italian Giacomo Biraghi and Marketing, Digital Media and PR of Expo 2015 Spa, responsible Tables Thematic Expo 2015 and co-founder Century Urban (for the Intro section); Paola Negrin, head of Communications and External Relations of the Lab # ID, the laboratory for technology transfer on active RFID systems to LIUC - University Cattaneo; Mauro Mezzenzana, Project manager Lab ID # to LIUC and Adriano Facchini, director of the Agricultural Consortium of Ferrara and expert in the area and marketing (for Case History); Francesco Gallucci, Director Neuroscience Lab Foundation Gtechnology; Fabrizio Bellavista and Massimo Giordani (scenarios); Monica Viani, marketing manager of the magazine and the portal Sweet and Salty and Luisa Cozzi, PR and Event Strategist (imaginative). "# 2015" considers the combination of '2015' and 'Expo' a turning point in the territorial vision and global marketing. Milan in 2015 will in fact be the reference point for a turning point in combining development, sustainability and opportunities of the digital world with the emergence of a new cross-great nation, that of emotions. the ebook is worlds increasingly interconnected and complementary to each other that, for the Universal Exhibition, will, for the entire 2015, the spotlight around the globe and explores the significance of the Universal Exhibition in terms of marketing and relapse that, from every point of view, will have on our economy (and beyond).